Platform capabilities
Marketing Funnel Performance
Optimize and forecast performance for the entire marketing funnel
Create a single source of truth for the sales and marketing pipeline with a dashboard that connects marketing spend and lead generation to their sales outcomes.


Integrate MEDIA & WEB DATA
A single source of truth for your entire marketing funnel
ChannelMix bridges the gap between marketing and media platforms and your website's lead forms, unifying performance data across platforms to understand the relationship between media spend and website conversions.

actionable MARKETING FUNNEL Insights
Have more data-driven conversations
Leverage actionable KPIs like conversion rates, CPL and ROI to identify and resolve weak spots in the funnel.
The Marketing Analytics Maturity curve™
A four-level framework for continuous analytics improvement
Our solutions are deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.
LEVEL 1 - MEASURE
Set a baseline for marketing performance metrics
Automated Reporting
Get visibility into marketing performance for each marketing channel
Cross-Channel Reporting
Unify like metrics across sources for a holistic view of marketing performance
Campaign Pacing
Set campaign goals and budgets to track progress across channels
LEVEL 3 - ALIGN
Align marketing performance to business outcomes
Sales Pipeline Analytics
Measure marketing and sales performance in a single pipeline view
Pipeline Forecasting
Plan marketing and sales targets based on budget and revenue goals
LEVEL 4 - PREDICT
Predict outcomes based on current and past performance
Media Mix Modeling
Use predictive modeling to optimize your media mix and spend
HOW IT WORKS
All of the performance insight, none of the prep work
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

Request a Solution Demo
Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo.