Platform capabilities

Marketing Funnel Performance

Optimize and forecast performance for the entire marketing funnel

Create a single source of truth for the sales and marketing pipeline with a dashboard that connects marketing spend and lead generation to their sales outcomes.

Explore the Dashboard
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single source of truth for entire sales and marketing pipeline
Integrate MEDIA & WEB DATA

A single source of truth for your entire marketing funnel

ChannelMix bridges the gap between marketing and media platforms and your website's lead forms, unifying performance data across platforms to understand the relationship between media spend and website conversions. 

End-to-end FUNNEL Analysis

Analyze media performance data alongside website engagement and conversions

Analyze your marketing funnel across all stages—from spend all the way to leads.

marketing funnel spend impressions interactions leads
one sales and marketing pipeline dashboard
End-to-end pipeline Analysis

Align sales and marketing pipeline KPIs in one dashboard view

Analyze your sales and marketing pipeline across all stages—from spend all the way to customer acquisition.

marketing pipeline conversion KPIs
actionable MARKETING FUNNEL Insights

Have more data-driven conversations 

Leverage actionable KPIs like conversion rates, CPL and ROI to identify and resolve weak spots in the funnel. 

Marketing FUNNEL performance trends

Understand how media spend and engagement impacts the funnel over time

View and compare KPI performance trends to see the impact of new campaigns, changes in spend or strategy, seasonality and more. 

marketing funnel performance trends
marketing pipeline performance trends
Marketing pipeline performance trends

One dashboard for all your paid media performance data

View and compare KPI performance trends to see the impact of new campaigns, changes in spend or strategy, seasonality and more. 

The Marketing Analytics Maturity curve™

A four-level framework for continuous analytics improvement

Our solutions are deployed using our Marketing Analytics Maturity Curve™, a roadmap that ensures your data, tracking and analytics strategy supports the type of analysis you want to do today and tomorrow.

LEVEL 1 - MEASURE

Set a baseline for marketing performance metrics

Automated Reporting

Get visibility into marketing performance for each marketing channel

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Cross-Channel Reporting

Unify like metrics across sources for a holistic view of marketing performance

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Campaign Pacing

Set campaign goals and budgets to track progress across channels

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LEVEL 2 - Optimize

Optimize marketing campaigns to maximize ROI

Campaign Pacing

Pace and optimize campaign spend mid-flight based on progress

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Multi-Touch Attribution

Understand how marketing channels work together to generate conversions

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Marketing Pipeline Analytics

See how marketing spend influences conversions on your website

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LEVEL 3 - ALIGN

Align marketing performance to business outcomes

Marketing Funnel Analysis

Measure performance of every channel throughout the marketing funnel

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Sales Pipeline Analytics

Measure marketing and sales performance in a single pipeline view

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Pipeline Forecasting

Plan marketing and sales targets based on budget and revenue goals

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LEVEL 4 - PREDICT

Predict outcomes based on current and past performance

Customer Journey Modeling

Set campaign goals and budgets to track progress across channels

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Media Mix Modeling

Use predictive modeling to optimize your media mix and spend

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HOW IT WORKS

All of the performance insight, none of the prep work

Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.

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Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo.