It’s always a good idea to take some time and evaluate all the datasets that you’re currently gathering to ensure each one has a strategic reason for existing.
Our Story
About | Our StoryOur StoryChannelMix began as a small, two-person consultancy.We experienced firsthand just how time-consuming and frustrating it can be when marketing data is out of control. Today, we’re one of America’s fastest-growing companies, working with some of the nation’s biggest brands and most …
Client Success Story: Learn How Carmichael Lynch Achieves Insights Faster with ChannelMix, Tableau
Discover how one of the Midwest’s most successful marketing agencies has taken its client reporting and insights to new levels.
Alight Spotlight: Meet Seth Bishop, Manager of Data Support
Without Seth Bishop, literally nothing could get done in our office. As our new IT specialist / mastermind, Seth keeps a million different pieces of technology up and running. We’re proud to welcome him to the team! Learn more about Seth in his Q&A!
How to Spot and Prevent Data Quality Issues in Your Marketing Dashboard
Good data quality is the foundation of your marketing dashboard’s success. Here’s to spot problems and prevent them from occurring in the first place.
Are You on the Data Death March?
The process is a familiar one to marketers. Once a month, you log into Facebook, hit download and then repeat with Twitter, LinkedIn, Instagram, Google Analytics, Google Ads, Bing, DoubleClick, MailChimp and so on and so forth. You manually piece together all of that messy …
Alight Analytics Becomes First Google Analytics Premium Reseller with a Marketing Data Aggregation Platform in the GA App Portal
KANSAS CITY, MO—Alight Analytics, an independent marketing data aggregation and analytics firm, today announced the company’s inclusion as a Google Analytics Technology Partner with their ChannelMix app, the first Google Analytics marketing data aggregation app from a Premium Reseller. With the addition of this new …
Creating Data Layer Macros Within Google Tag Manager
When common tags & rules within GTM aren’t enough, you can create additional macros that address the more specific requirements of your site. Learn more.
Alight Welcomes New Web and Marketing Analysts and Database Developer
KANSAS CITY, MO – Alight Analytics is pleased to announce the recent hire of four new employees to the company: Brian Armstrong, Cory Cummings, Jonathan Otsuka and Jared Sloan. Brian Armstrong, Marketing Analyst Cory Cummings, Web Analyst Jonathan Otsuka, Database Developer Jared Sloan, Marketing Analyst …
The No. 1 Must-Have Skill for Marketing Analysts
Want to be a better marketing analyst? Then there’s one skill that will absolutely make or break you: data storytelling.