Alight Analytics is now ChannelMix
For 15 years, we've helped leading brands and agencies take control of their marketing data with an unmatched combination of technology and services. Now, as ChannelMix, we're ready to set a new standard for marketing measurement with a commitment to developing future-ready analytics products.
With a number of privacy changes on the horizon, marketers will face new challenges with how we track and measure marketing performance. Soon, measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible.
For us, this new era of privacy presented an opportunity to set a new vision for what marketing analytics could be.
We are excited to cement this vision under a single brand, ChannelMix, which will allow us to focus on developing the next generation of SaaS analytics products for marketers.
As Alight Analytics, we were able to help more than 2,000 brands take control of their marketing data with an unmatched combination of technology and services. Now, as ChannelMix, we’re setting a new standard for marketing measurement and analytics that will prepare our clients and us for the future ahead.
With the pace at which the marketing industry is changing, marketers need an analytics platform that’s scalable and agile enough to handle anything that comes their way, including the deprecation of third-party cookies. We’re prepared to deliver that with a first-party SaaS experience that is easy to launch and fully supported, empowering marketers to use data to drive revenue and maximize ROI.
Key to that experience are four future-ready tenets that set ChannelMix apart from other SaaS analytics software.
- It’s end-to-end—one platform powers a full suite of analytics capabilities from basic reporting to predictive analytics
- It’s first-party—always have a single source of truth for marketing performance that uses first-party data and tracking strategies that users control
- It’s scalable— designed to meet any marketers’ needs no matter how their business or the industry changes
- It’s fully supported—the full scope of the platform is available immediately without needing to learn or hire for new skills
Our hope is that marketing teams do not get caught behind the coming data privacy wall without a strategy for demonstrating and growing ROI. To that end, we're offering six months of our first-party multi-touch attribution product free with a purchase of our automated reporting suite. Our multi-touch attribution models rely on proprietary conversion tracking and data strategies to calculate marketing impact and ROI without relying on third-party cookies. If you're interested in taking advantage of this offer, please get in touch with our team here.
With so many changes on the horizon, know that you can rely on ChannelMix to deliver the same value it always has. Our end-to-end platform increases the efficiency and sophistication of your analytics capabilities, putting valuable insight into your hands so you maximize campaign outcomes and ROI at every stage of the marketing funnel.
We are excited and ready for the future ahead, and we hope you'll come along with us for the ride.