Future-ready marketing measurement

More accurate, more sustainable, more impactful analytics for marketers

More accurate, more sustainable, more impactful insight into the customer journey.
Request a Demo

Lower total cost of ownership

Accelerate time to insight

Quantify marketing impact

Maximize and drive ROI

Measure and predict marketing impact with a future-ready marketing analytics platform

Image
  • END-TO-END
    One platform powers everything from basic reporting to predictive analytics. Fewer tools to adopt and maintain results in lower total cost of ownership over time.
  • FIRST-PARTY
    A single source of truth for marketing performance that uses first party data and tracking that you control. Eliminates data silos, gaps and inaccuracies.
  • SCALABLE
    Ready for your analytics needs today and tomorrow. For SMBs or large enterprises, 5 clients or 500. A long-term, strategic focus means you'll never have to start over.
  • SUPPORTED
    Solution configuration, customization and support included for every customer. Full scope of the platform available without needing to learn or hire for new skills.

Leading brands and agencies trust ChannelMix to deliver holistic insight into marketing performance

marketing analytics solutions clients

$6B in media analyzed across 1,500+ brands and agencies

analysis-ready data from all your marketing platforms

Capture and store performance data from 120+ marketing and sales platforms

  • Ingest data via API, email, SFTP or file upload
  • Amazon Redshift data warehouse included

Transform, unify and model data for holistic analysis

  • Map performance data across platforms
  • Built-in data-driven and rule-based attribution models
  • Machine learning models for media mix modeling
unified datasets for automated marketing reports by channel
unified datasets for automated marketing reports by channel

Transform, unify and model data for holistic analysis

  • Map performance data across platforms
  • Built-in data-driven and rule-based attribution models
  • Machine learning models for media mix modeling
live, interactive data

Visualize marketing performance data with dashboards built for Tableau and Power BI

  • Out-of-the-box templates for both Tableau and Power BI
  • Standard configurations ready 24 hours after data connection and updated daily

Achieve full-funnel visibility into marketing performance & ROI

Awareness

INTERACTIONS

ENGAGEMENT

CONVERSIONS

LEADS/ORDERS

SALES

FUTURE ROI

Automated Marketing Dashboards

Optimize media tactics for all of your marketing channels and platforms with a full reporting suite Learn more >>

Cross-Channel Media Performance

Roll up paid media engagement and activity across channels for a holistic view of performance Learn more >>

Paid Media Campaign Pacing

Pace and optimize cross-channel paid media campaigns against budgets and goals Learn more >>

Multi-Touch Attribution Modeling

Determine the value and ROI of your marketing channels with rule-based and data-driven attribution models Learn more >> 

Pipeline Analytics & Forecasting

Measure and forecast leads, orders and sales across all marketing channels and campaigns Learn more >> 

Marketing & Media Mix Modeling

Optimize marketing mix and predict marketing ROI using any KPI as your target variable Learn more >>

Awareness

INTERACTIONS

ENGAGEMENT

CONVERSIONS

LEADS/ORDERS

SALES

FUTURE OUTCOMES

Automated Marketing Dashboards

Optimize media tactics for all of your marketing channels and platforms with a full reporting suite Learn more >> 

Cross-Channel Media Performance

Roll up paid media engagement and activity across channels for a holistic view of performance Learn more >>

Paid Media Campaign Pacing

Pace and optimize cross-channel paid media campaigns against budgets and goals Learn more >>

Multi-Touch Attribution Modeling

Determine the value and ROI of your marketing channels with rule-based and data-driven attribution models Learn more >> 

Pipeline Analytics & Forecasting

Measure and forecast leads, orders and sales across all marketing channels and campaigns Learn more >>

Marketing & Media Mix Modeling

Optimize marketing mix and predict marketing ROI using any KPI as your target variable Learn more >>

Track marketing performance without relying on 3rd-party cookies

ChannelMix Conversion Tracking

A unified metric for reporting on important web events

ChannelMix Keys

An alphanumeric key that carries campaign metadata and unifies campaign reporting across platforms

ChannelMix ID

A 1st-party identifier that tracks users across sessions and devices

ChannelMix Conversion ID

Seamless syncing of marketing and web data with CRM contacts

Getting your tracking right is foundational to insights and reporting. Our team will help you make sure you’re measuring everything that matters.

MICHAEL CASTRO, ANALYTICS DEVELOPER, ALIGHT ANALYTICS

We're here to be a trusted partner — someone who can help you build and execute a long-term strategy for using analytics successfully.

Kayla Boal, ACCOUNT DIRECTOR, ALIGHT ANALYTICS

MARKETING ANALYTICS-AS-A-SERViCE

The Only Analytics Platform with Real, Live Human Support

We know software is only half of the analytics equation. That's why we include dedicated support and services with every one of our solutions.

  • Account strategists to guide you through our four-step framework for achieving your analytics goals
  • Data engineers to ensure your data is structured for long-term analytics success
  • Data support to manage and support the data flowing from the source systems into ChannelMix
  • Tracking experts to facilitate audits and implementation of your tracking strategy
  • Dashboard specialists to configure visuals for analysis in your reporting solution
  • Data scientists to customize statistical models for attribution and predictive analysis

ChannelMix allows me to efficiently do my job without worrying about how I'm going to manage and aggregate data from hundreds of data connector APIs.

MICHELLE K, SENIOR MARKETING DATA ANALYST

ChannelMix makes marketing time and spend more efficient. It has been a great tool for reporting upward with executives and proving out the value of marketing.

TRACY H, VP OF MARKETING

It's been the best decision to partner with ChannelMix. They're a leader in the space and they serve as an extension of our internal analytics/BI team.

MEGAN D, DIRECTOR OF ANALYTICS & INsighTs 

Read ChannelMix reviews on G2

Turnkey predictive ROI models

Dedicated account management

Pacing and forecasting tools

1st-party driven reporting & attribution

Data warehouse included

Our team is on your team

Every ChannelMix solution is fully supported by our team of data and analytics experts

Dedicated account management

"We want to be your trusted partner — someone who can help you build and execute a long-term strategy for using analytics successfully."

KAYLA B, ACCOUNT DIRECTOR

Onboarding and solution activation

"Our team is invested in your success. We ensure everything that's included in your solution is helping you meet your analytics goals."

COLE P, CLIENT SUCCESS MANAGER

Data configuration and support

"There's always a way to get your data into ChannelMix. Even better, we'll help you make and manage those connections."

MICHELLE W, INTEGRATIONS

Dashboard configuration and customization

"I love collaborating with clients to make sure their data visualizations are accurate and tailored to their overall reporting objectives."

LAUREN L, BI DEVELOPER

Tracking strategy and implementation

"You need good data to make great decisions. We make sure you’re getting complete, accurate metrics for your digital campaigns."

MICHAEL C, ANALYTICS DEVELOPER

Model development and training

"With the right model, you can find insights that might be hiding beneath the surface of your data to better understand and predict performance."

TYLER M, DATA SCIENTIST

WHAT CAN WE HELP YOU WITH?

Designed with your goals and strategies in mind

FOR LEAD GEN
MARKETERS

Show the impact of marketing investments on client acquisition

FOR ECOMMERCE
MARKETERS

Measure the impact marketing promotions have on online sales

FOR DIGITAL
MARKETERs

Optimize multi-channel media campaigns to maximize ROI

FOR MARKETING
AGENCIES

Streamline and scale analytics across your client base

Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo.